San Francisco

Food trucks deserve better software.

Pre-orders, analytics, loyalty rewards, and payments — all in one platform. Built for vendors who move fast.

Food truck with customers ordering

Food trucks run on chaos.

Long lines, cash-only payments, no pre-ordering, and zero customer data. Vendors have no way to predict demand or build loyalty. Customers leave when lines are too long. Everyone loses.

We built the fix.

Lunchtruck gives vendors a full ordering and analytics platform, and customers the ability to pre-order, skip lines, and earn rewards. A win on both sides of the transaction.

The Product

Everything a food truck needs to scale.

Pre-Order & Skip the Line
Customers order ahead from their phone and pick up in minutes. No waiting, no uncertainty — just food.
Vendor Analytics Dashboard
Real-time sales data, peak hour insights, and menu performance metrics — all in one place for vendors.
Loyalty & Rewards
Customers earn points with every order, redeemable for discounts. Higher repeat orders, higher lifetime value.
Seamless Payments
Accept credit, debit, Apple Pay, and Google Pay. No hardware required. Lowest fees in the category.
Live Location Tracking
Customers always know where their favorite truck is. Vendors broadcast their daily location instantly.
Smart Notifications
Push alerts for order-ready pickups, daily specials, and loyalty milestones drive engagement without spam.

Get deeper access.

We share detailed platform information, financials, and product documentation directly with qualified investors and vendors. Request access and we'll be in touch.

Investment overview

Interested in the seed round? Request access to our investor overview — market analysis, business model, traction, and the ask.

Request Investor Access

Early vendor program

Own or operate a food truck? We're working directly with a small group of SF operators to shape the platform before launch.

Request Vendor Access

Shorter lines.
Better businesses.

Lunchtruck exists to close the gap between a hungry customer and a great meal. By enabling pre-ordering, real-time tracking, and vendor-friendly tools, we reduce wait times and create predictable income for food truck owners.

We're not a delivery app. We're a platform built specifically for the food truck ecosystem — one that understands the difference between a restaurant and a truck that moves, adapts, and serves hundreds of people in a two-hour window.

"No platform exists that truly understands the food truck. We're building it."
Lunchtruck — Product Vision, 2025

Built on a few simple beliefs.

Respect people's time
A lunch break is 30 minutes. Standing in line for 20 of them isn't a meal — it's a waste. We design every interaction to give time back.
Vendors deserve better tools
Food truck owners are entrepreneurs. They deserve software that works as hard as they do — not clunky workarounds built for restaurants.
Community is the product
The best food truck cities have culture — regulars, rituals, and recommendations passed by word of mouth. We're building the platform that powers all of it.

An industry with no dedicated software.

Food trucks are the heart of urban food culture — diverse, affordable, and deeply embedded in how people eat at work. San Francisco alone has thousands of trucks serving the same lunch crowd every day.

Yet every truck we talked to was managing orders on paper, texting customers manually, and guessing at their busiest hours. The problem isn't the food. It's the infrastructure around it.

We'd love to hear from you.

Whether you're a food truck vendor interested in early access, an investor exploring the opportunity, or just someone who hates waiting in line — reach out.

Contact
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