Seeking Seed Investment — San Francisco

Food trucks deserve better software.

Pre-orders, analytics, loyalty rewards, and payments — all in one platform. Built for vendors who move fast.

The Problem

Food trucks run on chaos.

Long lines, cash-only payments, no pre-ordering, and zero customer data. Vendors have no way to predict demand or build loyalty. Customers leave when lines are too long. Everyone loses.

The Opportunity

We built the fix.

Lunchtruck gives vendors a full ordering and analytics platform, and customers the ability to pre-order, skip lines, and earn rewards. A win on both sides of the transaction.

The Product

Everything a food truck needs to scale.

Pre-Order & Skip the Line

Customers order ahead from their phone and pick up in minutes. No waiting, no uncertainty — just food.

Vendor Analytics Dashboard

Real-time sales data, peak hour insights, and menu performance metrics — all in one place for vendors.

Loyalty & Rewards

Customers earn points with every order, redeemable for discounts. Higher repeat orders, higher lifetime value.

Seamless Payments

Accept credit, debit, Apple Pay, and Google Pay. No hardware required. Lowest fees in the category.

Live Location Tracking

Customers always know where their favorite truck is. Vendors broadcast their daily location instantly.

Smart Notifications

Push alerts for order-ready pickups, daily specials, and loyalty milestones drive engagement without spam.

Market Opportunity

A massive, underserved market.

$1.2B

Total Addressable Market

The U.S. food truck industry is growing at a 13% CAGR with no dominant software platform serving vendors at scale.

$180M

Serviceable Market (CA)

Over 35,000 food trucks operate across the U.S., with California leading the nation. San Francisco is the ideal launch market — high density, tech-savvy consumers, and deep food culture.

Product Documentation

Built with intention.
Documented in full.

Our Product Requirements Document outlines the complete vision for Lunchtruck — every feature, system, and metric we're building toward.

Dual-app architecture for customers and vendors

Real-time order sync via WebSocket + RabbitMQ

Tiered loyalty rewards with gamification

Vendor incentive and payment system via Stripe

Target: 10,000 active users within 6 months

99% uptime, 99.9% order accuracy

Read the PRD

lunchtruck_PRD.pdf

Product Requirements Document

Lunchtruck — Full Platform Spec

Functional RequirementsUser app, vendor app, and communication layer

Rewards & Incentive SystemsCustomer tiers, vendor bonuses, gamification

Technology StackReact, Node.js, MongoDB, Stripe, AWS

Success Metrics & RoadmapKPIs, uptime targets, and future considerations

Early Access

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Join vendors and customers already on the waitlist.

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